Moz PRO SEO Tool Review

We all want our business to stand out above the rest, there are those who hire others to do some tedious SEO work. But is there a platform that can help me with that, are you your own boss and need to expand your range of work tools? Well, here is Moz, a tool that will be useful to you in terms of your work performance. Let’s dig in on the Moz Pro SEO Tool Review and learn about it.

Moz is one of the most popular SEO tools today that is trusted by more than 500,000 users. Whenever Google updates its algorithms, Moz is the very first to examine and dissect the changes.

Founded in 2004, Moz has been an independent SEO tool helping SEO professionals and content marketers since then. Basically, it offers keyword research functions that help marketers to find the most beneficial keywords for their content and use them to rank higher in search results.

Moz is one of the most trusted and oldest SEO tools that helps you to reach your SEO objectives. It helps you to identify where your website is lagging. With Moz, you can keep a track of your Google rankings and analyze how you are performing against your competitor sites for various keywords.

Additionally, Moz Pro also features a backlink checker that allows you to analyze your website‘s backlink profile. A basic version of the software is free, but with limited features. For advanced features, you need to use its paid subscription.

Without a doubt, Moz is one of the best and top SEO tools available in the market. Moz can do everything from site audits and rank tracking to keyword research and backlink analysis. The tool offers industry-standard metrics and many suggestions for optimizing your pages.

In addition to advanced features available in MozPro, you can also install the MozBar browser extension, which allows you to analyze SEO, access Moz scores, and see Google SERP info directly in your web browser.

How does it work?

MOZ is a set of excellent resources to perform analysis, monitoring, and optimization of sites based on SEO techniques. This incredible set of tools has interesting functionalities such as Twitter Analytics and Rank Checker. This last resource is particularly important because it verifies the ranking in search engines. As you make use of it and learn from it, you discover other uses to facilitate performance and optimization in the digital marketing world.

MOZ is a widely used tool for SEO strategies, it is also very popular among digital marketing professionals who specialize in Search Engine Optimization methodologies.

The tool makes it possible for the professional to check the authority of each page of a site, verify the number of domains that are pointing to a certain page, and present the reference links of those contents, while at the same time the tool keeps you informed of possible errors by means of notifications.

And just in case, Moz offers a keyword-based report where it explains which are the most used keywords and gives recommendations on which ones might perform better in the search engine.

Features

Moz functions

• API.
• Alerts and notifications.
• Web page analysis.
• Web traffic reporting.
• Reporting and statistics.
• SEO management.
• Digital asset management.
• Audit management.
• Campaign management.
• Content management.
• Link management.
• Workflow management.
• Keyword research tools.
• Data import and export.
• Customizable reports.
• Performance metrics.
• Activity dashboard.
• Communications dashboard.
• For small companies.
• ROI tracking.
• Campaign tracking.
• Keyword tracking.
• Keyword position tracking.
• Visitor tracking.
• Website monitoring.
• Web page monitoring.

Innovative features

Keyword Explorer: This is an ideal SEO tool for choosing keywords. This resource helps to find the best words to add to a certain product, article, or brand. It should be noted that choosing the right keywords is very important in order to rank better in search engines.

This functionality incorporated into MOZ presents all the essential metrics for an excellent SEO strategy such as volume, opportunity, difficulty, potential, and importance.

Open Site Explorer: This MOZ feature indexes and evaluates sites with an algorithm that simulates the Google search engine. By typing a domain, the OSE presents the result of the evaluation of the importance of the page on the Internet. Thus, it is considered an incredible tool to find brands for partnerships. This translates into exchanging guest posts, for example. With Open Site Explorer it is possible to see the domain strength and authority of a site.

Open Page Grader: This is MOZ’s own resource that optimizes individual pages to obtain a better position in searches and boosts organic traffic. The resource analyzes both the content and the HTML programming of the page that needs to be optimized. Another important aspect of Open Page is the possibility of finding problems and recommending actions that need to be taken in order to improve the visibility of the content, the page, and, mainly, the keyword.

Crawl Test: This tool uses the MOZ crawler, the RogerBot, to analyze up to three thousand links from a URL. Upon completion, users receive an email report with details of each page linked to the site.

Fresh Web Explorer: This tool displays, in real-time, a searched keyword and the sites where it was requested. With FWE, it is possible to verify the keyword, find brand-related citations and discover commonly used terms.
It is worth noting that the resources cited in this article are just some of the features of the MOZ tool. Apart from them, there are others such as domain and page authority, MOZ Trust, MOZ Rank, and Rank Tracker.

Pricing

Advantages and disadvantages:

This is incredibly easy to set up and use, and the reports and information it provides to a small business owner are excellent (as long as you have basic SEO notions).

Public opinion:

In the SEO world, every idea is welcome (as long as it helps to make the job easier and keeps its quality), that’s why we recommend Moz and give it a rating of 9.4 out of 10.