Google receives over 40,000 searches every second, and most of the users get their answers on the first few top results page. To increase website traffic and business, you need to rank highly on search engine results pages, or SERPs. But, how to get a high ranking?

Well, the answer is SEO research and analysis.

Fortunately, you don’t have to do all the SEO research. There are many SEO tools to simplify the process for you. Through SEO tools, you can save a lot of time researching SEO factors like keywords, content ideas, backlinks, rank tracking, and SEO audits. It also provides you with the most accurate data to help your site rank better and find out what else could be done to outrank your competitors.

But the only problem you might get is selecting the right SEO tool as there are hundreds of tools in the market to choose from. To help you out, this guide breaks down what SEO is, why it’s important, its key elements, and the best 10 SEO tools to get started with.

What is SEO or Search Engine Optimization

SEO or Search engine optimization is a process of improving your website’s rank in the search results to increase more free, organic traffic. In other terms, it refers to optimizing your site’s rankings in search engines, such as Google, Yahoo, Bing, or other search engines, to make it more visible to users searching for your products and services.

How does SEO function?

Web search tools like Google and Bing use bots to slither pages on the web, going from one website to another, gathering data about those pages, and placing them in a record. Consider the record like a goliath library where an administrator can pull up a book (or a site page) to assist you with finding the exact thing you’re searching for at that point.

Then, calculations investigate pages in the record, considering many positioning variables or signs, to decide the request pages ought to show up in the indexed lists for a given inquiry. In our library relationship, the curator has perused each and every book in the library and can tell you precisely which one will have the solutions to your inquiries.

Our SEO achievement elements can be viewed as intermediaries for parts of the client experience. It’s the way search bots gauge precisely how well a site or website page can give the searcher what they’re looking for.

Dissimilar to paid search promotions, you can’t pay web search tools to get higher natural pursuit rankings, and that implies SEO specialists need to invest the energy. That is where we come in.

We’ve additionally got a fresh out of the plastic new Niches area that profound plunges into the SEO achievement factors behind three key specialties: Local SEO, News/Publishing, and Ecommerce SEO. While our by and large SEO Periodic Table will assist you with the accepted procedures, knowing the subtleties of SEO for every one of these Niches can assist you with prevailing in query items for your independent venture, formula blog, and additionally online store.

The hunt calculations are intended to surface applicable, legitimate pages and furnish clients with a productive pursuit experience. Advancing your site and content in view of these elements can assist your pages with positioning higher in the list items.

How Does Google Rank Websites?

Google’s Search Algorithm is the single term used for all the different algorithms, technologies, and machine learning systems used by Google to rank the websites.

It is primarily determined by how your website competes with other sites for a particular keyword. Websites following the best SEO practices outrank their competitors and rank on top for those specific keywords.

Google ranks websites based on three basic steps. These are:

• Crawling – Search engines use bots or spiders to scan websites, copy the content, and store the information in an index.
  
  
• Indexing – Adding web pages to Google’s search results is called indexing. A website that is not indexed by a search engine will not be found by anyone.
  
  
• Ranking – Search results show the most relevant sites (from their index) whenever you search for something on Google. There are multiple factors influencing the results, such as the user’s location, experience, and language.

What is an SEO software tool and how is it useful?

The right tools and skills are crucial to improving your ranking through search engine optimization. SEO software helps your site to get free traffic through tools like keyword research, rank tracking, link builder, SEO audits, content optimization, etc to rank higher in search engine results.

These tools help you to improve your DA (domain authority), PA (page authority), and performance. By utilizing them, you can optimize your targeted keywords to determine your SEO strategy. Basically, their primary job is to help your site generate trust to increase rankings among your target audience.

To be successful at SEO, you shouldn’t ignore the valuable data and insights provided by different SEO tools. Using tools gives you a competitive advantage while also saving a lot of your time.

Listed below are some of the essential SEO tools that you should use:

Top 10 SEO Tools in 2022

Best Perfomance

1

The Moz

Moz is one of the most trusted and oldest SEO tools that helps you to reach your SEO objectives. It helps you to identify where your website is lagging. With Moz, you can keep a track of your Google rankings and analyze how you are performing against your competitor sites for various keywords.

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● Keyword Research – Moz’s Keyword Explorer helps you discover and shortlist keywords with SERP analysis and competitor research.
● Rank Tracking – It shows your keywords’ ranking, the visibility on the SERP page and helps you track your competitors’ movements. Also, you can track the organic ranking and performance of thousands of traffic-generating keywords.
● Link Research – It provides you with important metrics such as Domain Authority to help you build additional quality backlinks. You can also compare two different links, which will help you stay one step ahead of your competitors.
● Site Audit and custom reports – Moz crawls all your web pages to identify any errors or issues that can hamper your SEO. It also generates automatic as well as custom reports depending on your needs.

2

SEMrush

SEMrush is an easy-to-use SEO tool that is loved by many marketers. It has been a leading marketing software since it was first developed in 2018 at a time when SEO software was just gaining market share.

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● Site Audit – You can perform a site audit to identify and resolve problems on your website. SEMrush shows your site’s health percentage and emails you when that percentage is at risk.
● Position Tracking – The position tracking tool of SEMrush is widely regarded as the most accurate position tracking tool available on the market. SEMrush Pro lets you select and analyze up to 500 keywords for your website, allowing you to see where it ranks in the search engines.
● Backlink Audit – This tool assists you in conducting a deep link analysis and identifying toxic backlinks that could hurt your ranking.
● SEO Reports – The reporting capabilities of SEMrush are the best among all SEO tools. On SEMrush, you can download every report in PDF format.

3

Ubersuggest

Ubersuggest operates as an open space and is the only tool of its kind. This tool is not only affordable but also offers a wide range of features that will help you excel in the game of SEO.

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● Content Optimization –
Provides niche keywords to optimize content for websites and blogs.
● Competition Analysis – This helps you figure out what your competitor’s website is doing or what keywords they are using for a better rank.
● Keyword Analysis & Suggestion – Discover which keywords your target audience is searching for.

4

SEO SpyGlass

SEO SpyGlass provides link management and deep link analysis features that are not found in any other SEO tool. It provides you with an insight into the quality of the backlinks. The backlink profile of your competitors can also be sorted by blogs and forums.

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● Discover backlinks – Get a complete list of your site’s backlinks or spy on the backlinks of your competitors with SEO SpyGlass.
● Find keywords – SEO SpyGlass makes it easy and quick to find the best keywords. The tool provides you with the keywords and key phrases that you need to boost your organic traffic.
● Get anchor texts – Ranking well for your primary keyword requires you to include that keyword in your anchor text. Now find the exact anchor texts as well as anchor URLs that your competitors use in just a few clicks.
● Backlink Traffic – With SEO Spyglass, you can view exactly how many visitors a specific backlink is bringing.

5

Ahrefs

Ahref is a famous SEO tool with the biggest database of backlinks, and profiles. Their crawler is the second largest after Google crawling more than 16 trillion links daily. Keyword research is another feature that SEO marketers love.

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● Site Explorer – Provides information about specific web pages on your website.
● Keywords Explorer – Provides information about the monthly volume and CTR (click-through rate) of a particular keyword.
● Content Explorer – Using this, you can find the most popular websites based on keywords or topics.
● Site Audit – Crawls your domain for specific verticals and reports any technical issues found on your pages.

6

KWFinder

KWFinder can be used effectively for both SEO and PPC or paid campaign creation. It is a keyword research tool for SEO. It helps in keyword expansion by generating more keywords for a site to get a better position and gain more search engine traffic.

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● Keyword look-up – By submitting one or multiple keywords to KWFinder, you can see a number of keyword indicators like search, trend, CPC, PPC and keyword difficulty.
● Bulk keyword review – A list of keywords can be uploaded to the tool for bulk analysis. A keyword analysis is done by tool rather than keyword suggestions, and for each keyword on the list, it will provide the KD index to make it simple for you to add a keyword to your list.
● Domain look-up – You can explore other websites’ keyword positions with the domain lookup feature. For competitive research, it is an effective way to quickly build or complement your keyword lists.
● Keyword list creation – KWFinder generates a keyword list. The tool is most effective when you create several lists and add keywords to each list as you come across them while doing your keyword research.

7

SpyFu

With SpyFu, you can analyze the websites of your competitors. For example, what organic keywords are ranked on their domain? What keywords are they targeting? How many monthly PPC clicks do they get?

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● Rank Tracking of PPC Ad – It allows you to keep a track of your ads while also suggesting expansion keywords for your business.
● Track PPC Competitors – Keep an eye on your emerging competitors and their PPC strategy.
● Keyword Grouping – This allows you to see competitor keyword groups so you can incorporate them into your SEO campaign.
● AdWord Advisor – Analyze the campaigns run by your competitors to get suggestions on highly relevant keywords.
● Spy Keywords – Find out what keywords your competitors are using and how many clicks they are getting from them.

8

Serpstat

Serpstat is an all-in-one provider of SEO as well as digital marketing solutions. You can use it for just about anything, from optimizing the SEO of your site to running your ads and marketing campaigns.

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● Website Analysis – Serpstat analyzes websites based on their domain name and URL. A detailed SEO and PPC research is included in the analysis.
● Keyword Research – In keyword research it offers search suggestions, cluster research, SERP analysis, content marketing, and search volume.
● Backlink Analysis – Keeps track of your competitors’ backlink strategies while collecting full backlink data for the last two years.
● Site Audit – It thoroughly checks your website for broken links, and page speed, and makes sure you do not miss any errors.

9

SE Ranking

SE Ranking offers a powerful and easy-to-use platform for performing all of the essential SEO tasks like rank tracking, keyword research, competitor analysis, site audit, and backlink analysis. Whether you are an entrepreneur, small business, or digital agency, SE Ranking offers a fast and convenient SEO solution, no matter how many projects you have at hand.

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● Keyword Rank Tracking – The Keyword Rank Tracker allows you to see your keyword ranking in Google, Yahoo, and Bing across all locations, languages, and devices.
● Competitive Analysis – The SEO and PPC competitor research analysis tool gives you detailed insights about your competitors’ keyword strategies for organic and paid search, as well as their Google Ads history.
● Site Audit – Website Audit checks every page and subdomain on your site against crucial technical parameters for SEO. Whenever an error is found, the tool indicates its urgency and how to resolve it.
● Backlink analysis – Backlink Checker allows you to review your link-building priorities and analyze your competitors’ backlink strategies.

10

Surfer SEO

Surfer SEO analysis is essentially data-driven, and it helps you understand what your website lacks or has too much of, based on what the top-ranked websites do. There are various types of factors that are considered in the analysis, including keywords, metadata, phrases, keyword density, HTML codes, and images.

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● Content Editor – With the content editor, you can create on-page SEO-optimized content and edit any previous content that you have published.
● SEO Audit – This audit tells you exactly what to do, such as how much content you need to add or remove from a particular piece of content to make it the best it can be.
● SERP Analyzer – Using the SERP Analyzer, you can see which pages are ranking the highest for a certain keyword. Next, it identifies the factors contributing to these high rankings and offers you a recommendation accordingly.
● Keyword Research – Analyze keywords for a specific location and language with Surfer SEO. You can also search for keywords based on similarity and search volume in SERPs.
● Keyword Surfer – You can use the Keyword Surfer extension to discover search data and conduct keyword research directly within Google Search.

Why is SEO important for your website/ Business?

The reason why SEO is a crucial part of digital marketing is that every year people perform trillions of searches on search engines, mostly with commercial intent to know about any product and service.

• Visibility and leads
  
  Users automatically trust you if you rank high in search engines. Online searchers are more likely to click on the top suggestions that search engines show them when looking for a product or service. SEO helps your site to get a higher ranking in search results and gain more visibility, which means potential customers are more likely to click and visit your site and get converted.

• Website Traffic
  Sales opportunities are missed if customers cannot find your website. Through SEO, you can increase the organic traffic of your website, which will result in more visitors to your site. This in turn directly contributes to increased sales because the more relevant audience visits your website, the more likely you are to end up selling them.

• Trustworthy
  Google, Bing, and other search engines will list you higher if you have a great SEO score. While higher rank increases visibility, a complimentary benefit is the trust of your audience that you gain over time. Because users tend to rely on the recommendations of the search engines, obtaining a higher position for the keywords that a user is performing searches for will solidify the image of your service or product in the minds of users as trustworthy.

• Brand Growth
  It’s no secret that SEO is crucial to the growth of your brand. If your site ranks high on search engines for various high-volume keywords, you will receive more organic (non-paid) traffic. A well-optimized website is likely to gain more customers and generate more sales.

Understanding SEO Basics: Beginner’s Guide to Search Engine Optimization

Factors affecting the SEO elements:

1. On-page SEO or On-site SEO

On-page SEO refers to the process of improving your site’s content to make it more search engine friendly. It is important to signal the search engines exactly what your webpages are about when optimizing them for search engines. Since these factors are within your control, they will show results faster. An on-page SEO strategy includes all that you can do on your site, from optimizing the content to implementing technical aspects.

Elements of On-page SEO:

• Keyword Research

To optimize your website, the first step is to identify what keywords you wish to rank for. For doing this, you need to perform keyword research. The process involves choosing primary and secondary keywords based on which you create your content and meta tags.

Keyword research consists of the following components:

• Search volume
• Keyword Competition, and
• Relevancy

To find keywords, you can also use tools such as Google Keyword Planner or Ahrefs. After selecting the keywords, you can start to optimize your web pages around those keywords.

• Technical / Tags

Technical SEO factors like HTTPS, performance, Title tag, headings and subheadings, meta description, internal links, etc are crucial to help search engines crawl and understand the purpose of your site/ landing page.

• Title Tag/ Meta Title

Title tags display a summary of your web page content as a header title element in search engine results. Furthermore, it influences the CTR (click-through rates), thus, it’s one of the most fundamental factors of on-page SEO. The first 50 to 60 characters of your meta title/ title tag is displayed by the search engines.

• Meta Description

A meta description summarizes the content of your webpage. It also appears in the results of search engines. Meta descriptions help users understand your webpage’s content before visiting it and it also influences your website’s click-through rates (CTR).

• URL Structure

Using SEO-friendly URLs is a good practice because they help Google to know what your web page is about. In SEO, poor URL structure can result in lower rankings for your website.

• Header Tags

Your content’s headings and subheadings are identified by search engines through header tags. A header tag hierarchy ranges from H1 tag to H6 tag. The main heading on a page is identified by the H1 tag, a subheading is identified by the H2 tag, and so on. Such tags allow search engines to better understand your page content.

• User experience and UX – Design

The user experience and how your website is liked by the users are also very important to Google. User-friendliness is determined by factors such as time spent on your site, bounce rate, CTR, etc. It also includes:

• Site speed – Optimize your site to make sure it doesn’t take too long to open, otherwise, there’s a high chance your visitors will leave without visiting it.
• Mobile-friendly – Your website must be compatible with all devices and screen sizes because most internet users access it from smartphones!

• Internal Link or Inbound Link

Web pages on your website are linked together by internal links. Users can navigate the site using them. Moreover, they are useful for spreading link equity (value exchanged between websites).

• Content Quality

One of the most important factors that determine your website rank is the quality of your content. Google looks at font size, image quality, content depth, and other factors when determining how to rank your website. Videos, interactive elements, graphics, readability, bullet lists, etc. also determine the quality of your content.

2. Off-page SEO or Off-site SEO

Off-page SEO techniques include the efforts made outside your website to gain a higher ranking. They are factors you have less control over, so they take time to show results. The goal of off-page SEO is to acquire quality backlinks that prove to search engines your website has value and authority.

Remember that effective SEO strategies involve both on-page and off-page elements.

Elements of Off-page SEO:

• Backlinks

Search engines use trust as a determining factor when ranking websites. Referrals from high-quality websites are one of the most crucial indicators of trust. The process by which your website links to others is known as backlinking or external link building. Off-page SEO focuses on link building. High-quality backlinks from high-ranking websites are very important for search engine rankings. A link-building strategy must always focus on content. The best way to get backlinks is to create high-quality content and establish relationships with influencers and fans.

Link building strategies include:

• High-quality content creation – Unique, well-structured, original, and well-read content attracts links from other websites.
• Engage off-site – Visit other websites that are similar to yours. Search for relevant content on other websites. Share your content with others and they’ll share their content with you for backlinks. Influencers can also help you build trust by sharing your content. Your ranking is influenced by social signals such as likes, shares, comments, etc.

If you’re looking for ways to improve your website ranking and get more free traffic, then SEO software is a great option. We’ve provided a list of some of our favorite tools that can help with everything from keyword research to rank tracking to link building. So what are you waiting for? Try out one of these tools today and see how your website ranking improves!

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